My IT Systems Work Fine—Why Should I Invest In New Cloud Technology?

3/21/2018
By Phil Rainsberger

Like that 15-year-old clunker of a car that (usually) always gets you where you want to go (sometimes even without any life-threatening problems!) and was paid off years ago (although you're become the repairman's "most profitable customer"), your loyal but ancient and sputtering IT systems still seem to be capable of doing the job—so why replace them?

Well, let's count the reasons.

1. Here in 2018, your business is more dependent than ever before on your digital technology: that's how new customers find you and find out about you, it's how existing customers want to deal with you, and it's how you track your finances and your inventory and your leads and your prospects and your employees and your facilities and your assets and every single piece of data that helps you be more successful. Do you really want to trust the clunker to handle all that?

2. Here in 2018, cybercriminals are more capable, more lethal, more sophisticated, and more numerous than ever before. And in the ultimate example of "don't take spitballs to a bazooka fight," your old reliable IT warhorses were never designed to be able to resist the types of incredibly powerful cyberattacks that are becoming more commonplace today. The harsh reality is this: as modern businesses depend more and more on digital technology, so too must those digitally driven businesses make cybersecurity a top business priority. 

3. Here in 2018, your customers—and/or your customers' customers—are using mobile devices and social media to research what they want to buy, to compare what the sellers have, to see who's offering personalized offerings, and to make the actual purchase. If your IT systems were born 15 years ago or earlier, they are simply not capable of handling the mobile/social engagements that buyers today require.

4. Here in 2018, the battle for talent is more intense than ever before—and one of the key attributes that world-class talent looks for and in fact demands in a prospective employer is sophisticated and modern operations that simply can't be achieved with old-fashioned technology. If you and your company want to be able to attract and retain high-caliber talent that helps you dazzle your customers and stay ahead of your competitors, your lovable but low-energy old IT systems just won't cut it.

5. Here in 2018, the pace of business innovation is accelerating in every type of business in every country and in every region of the world. New products come out faster than ever before, customers want more choices more quickly, buyers demand more-extensive options on payment terms and shipping arrangements and customized merchandise and delivery timetables—and the old clunkers down in the basement were, again, simply never designed to handle these modern requirements. If your IT systems can't keep up with the relentless pace of change and innovation in today's ever-accelerating business world, then your business is in for some very difficult times.

6. Here in 2018, businesses facing all those intense demands need to be able to focus all their time and energy and resources on creating superb products and services that customers love—and that leaves little or no time for those businesses to be trying to figure out how to do something totally unrelated to that business, such as running an "IT factory" within the company. So more and more forward-looking businesses are turning that entire IT factory over to technology experts who spend 100% of their time on that, and who are better at IT wizardry than you and your company could ever be—or would ever want to be.

The answer lies in the cloud, which allows you to have access to systems and applications that are incredibly reliable and secure, that were specifically designed for mobile and social interaction, that are constantly improved and enhanced and accelerated without any interruption to your business—and that, best of all, you don't have to maintain or patch or upgrade or repair!

Here in 2018, companies want to grow, to boost profits, to produce superb products and services, and to engage with customers in ways that make them customers for life. Those aspirations require enterprise technology that was built for exactly those purposes—and the best place to find those capabilities is in the cloud.